The Public’s Perception Of Banks
Three major banking groups have recently released their annual results and details and a site called Brand Index has already collated a lot of the information about how the public have reacted to the news from HSBC, RBS and the Lloyds Banking Group.
Two graphs show the results of attention scores and buzz scores. This first graph (below) is showing the attention scores of the three brands over two weeks after the annual stats were released. They show the numebr of people who were talking or hearing about the brand of the time frame, including positive and negative things.
HSBC announced their results slightly later than the other two banks but you can already see it rising and it should continue to do so. LLoyds Banking Group, which includes LLoyds TSB and Bank of Scotland plc, had a major rise over a few days and then settled around the 31 mark and RBS, a group that includes Ulster, Direct line and private banking institutions such as Coutts and Adam Bank who specialise in wealth management, has had a sharp and continued rise. This means LLoyds and RBS both doubled their attention after the results were published with around a third of the population talking or hearing about them.
Of course this shows a growth of attention but this includes negative attention, this next graph shows the buzz scores which is all the positive mentions minus anything negative.
HSBC again came in late with results but it saw a slight drop but is gaining back up again. After announcing a £2.2bn profit, Lloyds have maintained a pretty flat score around the zero mark, which means they have an equal amount of positive and negative attention.
RBS’s announcement of a £3.6bn loss has given them a rather large drop showing that most of the attention surrounding RBS has been negative.
